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Web Tracker - Glossary Terms

Analysis: infoSpider analyzes your website traffic allowing you to discover hourly/daily/weekly/monthly details about your visitors: location, browser, screen size, keyword they used to search, search engines they came from, and webpage they were on before coming to your website.
Banner: An image ad displayed on a webpage that when clicked on, brings user to another website.
Browser: A software program used for viewing Internet resources like web sites. The most popular Internet browsers are Microsoft Internet Explorer, Netscape Navigator, and Mozilla. AOL could also be considered a browser.
Clicks: A visit to your website, a viewing of your webpage. Also could be considered a hit or page view. infoSpider counts the clicks coming to each webpage you have the Web Tracker Code installed on.
Click Through or Click Thru: When a user clicks on a link, following it to another webpage or website. The link could be a banner ad, a hypertext link, or a search engine listing.
CTR or Click Through Rate: The amount of times a link is clicked on compared to the amount of times the page is visited. If a page is viewed 10 times, and the link was clicked on twice, the CTR would be 20%.
Click Report Summary: Lists a series of pie graphs detailing your website's most recent traffic. It includes information about the top referring URLs, sites, keywords, countries, languages, operating systems, browsers, screen sizes, and screen color depths for the last 24 hours.
Conversion Rate: For web sites, the conversion rate is the number of visitors who took the desired action (purchase) divided by the total number of visitors in a given time period (typically, per month).
Cookie: A cookie is a small file that is stored on a user's computer to enhance the web experience and help track web activity. Cookies may include information such as login or registration identification, user preferences, online "shopping cart" information, etc.
Daily Totals: A Web Traffic Graph summarizing website activity over a period of time. Details include the number clicks and page views per day.
Entry Page: The first page a visitor saw when entering your website.
Exit Page: The last page a visitor saw before leaving your website. Content of page may be loosing a visitors interest in your website.
Hourly Totals: The number of page views or visits your webpage received each hour during the last 24 hours.
Impression: An impression occurs each time an ad is displayed, but not necessarily clicked on. Some advertisers bill by impression.
IP Address: Internet Protocol Address. Each computer connection to the internet is assigned a unique IP address.
Javascript: JavaScript is embedded as a small program in a web page that is interpreted and executed by the Web client. JavaScript functions can be called from within a Web document, often executed by mouse functions, buttons, or other actions from the user.
Keywords: Words or phrases a visitor types into a search engine which finds your webpage listed in results.
Operating System: The computer operating system installed on the user's computer, such as Microsoft™ Windows™.
Page View: A single viewing of a web page. infoSpider registers a page view whenever any page is read that contains the Site Stats HTML code. We are unable to track pages that do not contain this code.
Referring Site: A website that a visitor was on before clicking a link that brought them to your web site.
Referring URL: A referring URL is a specific webpage address where a visitor clicked on a link that brought them to your website.
Screen Color Depth: Gives you details about the kind of monitor settings your visitors used. Knowing what your target market is commonly using helps you design with them in mind.
Traffic: The amount of visitor activity on a website.
URL: Uniform Resource Locator. It is the specific internet address of an online file, website or webpage.
Unique Website Domain: A domain name is a registered website name, a unique internet address name that points to a specific location on the internet.
Web Server: A Web Server is the computer that "hosts" or holds all the files of a website and responds to requests from a user's browser for files.
Website Stickiness: The ability to keep a users interest enough to visit a few pages of your website.
Web Traffic Log: A Web Traffic Log summarizes website activity over a period of time. Details include the number clicks to the page and page views per day.
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